About The Brand
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What is Be Uniquity?
Faith + fashion. We apply spiritual significance to the emptiness of material possessions. Our main goal is to not only spread the Word of God, but help you acknowledge the power of the Word of God and inspire you to be the better version of yourself by God, through God, and for God— that is by His Word, through the Holy Spirit, and for His glory and praise. We spread messages behind our products to serve as a memorial of God’s Word and the righteous character exemplified by Jesus that we are called to as followers. As we journey in our walk with God, we extend our testimony through these messages to help you and others to remember God’s deliverance and salvation throughout your own walk. As our faith is constantly contested with trials, hardships, and adversity, let us not forget what God has done. Let our faith in God stand strong despite any battle we may come across. We design our pieces to help encourage you in your walk and know God is always with you. And in times of present suffering, don’t allow the present hardships to overshadow the blessings.
Our slogan, “Be Yourself. Be Unique. Be U.” is the general synopsis of the individual meanings of each design. In all, just a reminder to be a better you, authentically. This means not chasing uniqueness, but being you as that’s what makes you unique. And not just any version of you. Be the better version of yourself that God has ordained and planned fro you to become. God has a purpose for you and as long as you wake up each day, that plan for you is still in session. Fulfill His plan.
Be Yourself— you’re wonderfully made.
Be Unique— all made differently. Being yourself makes you unique.
Be U– not made like anybody else so don’t live like anybody else.
The Art
The art is all a visual representation of the messages conveyed. We express this with our usage of nontraditional mediums (in the canvases) to convey messages and magnify how our imperfections are the essence of our uniqueness.The process usually starts with the formation of a rough draft version of the ticket, and whatever may relate to that message is then visualized. Some is creative, some is more simplistic, but all of it serves a deeper purpose. Every detail of every design has spiritual meaning. The art you see is only a glimpse of the actual purpose. A relationship with God is rooted in faith. Faith contradicts our perception, as we tend to walk and believe in what we see. Our perception as a whole is deceiving, thinking we are in control and our understanding is true, when that isn’t the case. Our walk with God isn’t to be easy or to be impossible, but to be rooted in faith transcending our understanding. So as life is very visual, our designs may be what grabs attention. But life is way more than just visuals, and that is what the designs signify. Emphasizing spirituality to a material realm, and letting your faith (the meanings behind the design) attest to the grounds of your actions (visual display).
The Ticket
The ticket is the corresponding meaning behind each design. This is the most important aspect of Be Uniquity. The establishment of the tickets take longer than the process of the design itself. These messages all in one way or another relate to teachings in the Bible. And it is to simply serve as a reminder to grow our light, and spark the light in others, in distinct ways. Whether it’s to choose positivity, have faith, not worry, or any other concept, these tickets have been specifically enlightened by Be Uniquity in means of highlighting the messages in our testimony on our walk with God. Each ticket is another page to our living journey, each a moral point that has helped us in our walk with God. As the Word is living, we try to exemplify that in our brand, as we share our testimony and how we got to the other side of a trial, a hardship, a challenge. We want to help you on your walk, and allow you to see the piece, and be reminded to keep moving forward, not give up, not trip about the small and inevitable problems that life has. Our belief is in Jesus Christ, as He saved us, both eternally and in this world, so this is just spreading His greatness. Just trying to just pass it on to you. We love you all, and God bless!
What does the Logo Mean?
A lot In a Little:
Simple But Complex
The logo. It is the makeup of the shapes from the original logo design, which is the conjoined outline of the shapes. A lot of significance in the original design. It is a combination of 3 L’s (live, laugh, love) combining to a W. But the L’s also represent the losses that happen prior to the win– exemplifying that the journey completion is celebrated by the trials and tribulations along the path. Furthermore, endure the hardships, overcomes the obstacles, and persevere. As it is a W, it is also a U with it’s sides extended– the “Be U” incorporated. And to finish, each of the 3 shapes are unique but unite together to form the original design. Overall, an overthought process for a logo, but very significant to Be Uniquity’s storyline.